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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">filnauki</journal-id><journal-title-group><journal-title xml:lang="ru">Филологические науки в МГИМО</journal-title><trans-title-group xml:lang="en"><trans-title>MGIMO Journal of Language Research and Teaching</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2410-2423</issn><issn pub-type="epub">2782-3717</issn><publisher><publisher-name>МГИМО МИД России</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">filnauki-102</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Лингвистика и межкультурная коммуникация</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LINGUISTICS AND INTERCULTURAL COMMUNICATION</subject></subj-group></article-categories><title-group><article-title>РИТОРИЧЕСКИЕ СТРАТЕГИИ В КОНТЕКСТЕ ПРОФЕССИОНАЛЬНОЙ КОММУНИКАЦИИ</article-title><trans-title-group xml:lang="en"><trans-title>RHETORICAL STRATEGIES IN THE CONTEXT OF PROFESSIONAL COMMUNICATION</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ильинская</surname><given-names>Л. A.</given-names></name><name name-style="western" xml:lang="en"><surname>Ilynska</surname><given-names>L.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ул. Калькю 1, Рига, LV-1048</p><p>Профессор Лариса Александровна Ильинская руководит Институтом прикладной лингвистики в Рижском техническом университете (РТУ) с 1999 года. Получив степень кандидата филологических наук в Ленинградском педагогическом институте в 1979 году, она начала работать в РТУ в должности доцента. Автор более чем 70 публикаций, включая 4 учебника для студентов инженерных наук. Основные направления исследования – семантика, прагматика, дискурсивный анализ, перевод научнотехнических текстов и текстуальная лингвистика. Профессор Ильинская – глава научного комитета конференции «Значение в переводе: иллюзия точности» (Meaning in Translation: Illusion of Precision), почётный член Латвийской ассоциации переводчиков. Эксперт Латвийской академии наук.</p></bio><bio xml:lang="en"><p>1 Kalku Str., Riga, LV-1048</p><p>Professor Larisa Ilynska is the Head of the Institute of Applied Linguistics of Riga Technical University (RTU) since 1999. After receiving a PhD from the University of Saint-Petersburg in 1979, she joined RTU as an assistant professor. She has authored over fifty publications, including four resource books for students majoring in various scientific technical domains. Her research interests lie in semantics, pragmatics, discourse analysis, translation of scientific technical texts. She is the Head of the scientific committee of the scientific conference “Meaning in Translation: Illusion of Precision”. She is an honorary member of the Latvian Association of Interpreters and Translators. </p></bio><email xlink:type="simple">larisa.ilinska@rtu.lv</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Платонова</surname><given-names>М. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Platonova</surname><given-names>M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ул. Калькю 1, Рига, LV-1048 </p><p>Марина Валерьевна Платонова – ассоциированный профессор сопоставительной и сравнительной лингвистики в Институте прикладной лингвистики, декан Факультета дистанционного обучения и гуманитар ных наук Рижского технического университета (РТУ). Получила степень PhD в Латвийском университете в 2011. Автор более чем 30 публикаций. Основные направления исследования – теория перевода, сопоставительная лингвистика, семантика, прагматика, терминология и текстуальная лингвистика. Член Европейского общества переводоведения с 2007. Эксперт комиссии оценки учебных программ по переводу, член совета Европейской ассоциации магистерских программ по переводу (European Master’s in Translation Network). Почётный член Латвийской ассоциации переводчиков. Эксперт Латвийской академии наук. </p></bio><bio xml:lang="en"><p>1 Kalku Str., Riga, LV-1048 </p><p>Marina Platonova is an associate professor of Contrastive and Comparative Linguistics at the Institute of Applied Linguistics and the Dean of the Faculty of E-Learning Technologies and Humanities at Riga Technical University (RTU). She has obtained a PhD from the University of Latvia in 2011. She is the author of more than 30 publications. Her research interests lie in the fields of translatology, contrastive linguistics, semantics, pragmatics, terminology and text linguistics. She has been the member of the European Society for Translation Studies since 2007. She is also included into the list of experts in the field of translator training and is the member of the Board of European Master’s in Translation Network. She is an honorary member of the Latvian Association of Interpreters and Translators.</p></bio><email xlink:type="simple">marina.platonova@rtu.lv</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Смирнова</surname><given-names>T. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Smirnova</surname><given-names>T.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ул. Калькю 1, Рига, LV-1048 </p><p>Татьяна Герардовна Смирнова – доцент Института прикладной лингвистики в Рижском техническом университете (РТУ). Глава Методической комиссии Института прикладной лингвистики, член рабочей группы по развитию научного потенциала РТУ. Автор более чем 20 публикаций. Основные направления исследования – звукоизобразительность, семантика, прагматика и терминология.</p></bio><bio xml:lang="en"><p>1 Kalku Str., Riga, LV-1048 </p><p>Tatjana Smirnova is an assistant professor specializing in linguistics and translation at the Institute of Applied Linguistics, Faculty of E-Learning Technologies and Humanities at Riga Technical University (RTU). She is the head of Methodological Commission of the Institute of Applied Linguistics, a member of the working group on the advancement of institutional research capacity of Riga Technical University. She is the author of more than 20 publications. Her research interests lie in linguistic iconicity, semantics, pragmatics, and terminology.</p></bio><email xlink:type="simple">tatjana.smirnova@rtu.lv</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Рижский технический университет</institution><country>Латвия</country></aff><aff xml:lang="en"><institution>Riga Technical University</institution><country>Latvia</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2016</year></pub-date><pub-date pub-type="epub"><day>09</day><month>05</month><year>2019</year></pub-date><volume>0</volume><issue>5</issue><fpage>32</fpage><lpage>40</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Ильинская Л.A., Платонова М.В., Смирнова T.Г., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Ильинская Л.A., Платонова М.В., Смирнова T.Г.</copyright-holder><copyright-holder xml:lang="en">Ilynska L., Platonova M., Smirnova T.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://philnauki.mgimo.ru/jour/article/view/102">https://philnauki.mgimo.ru/jour/article/view/102</self-uri><abstract><p>Постоянный интерес к изучению современных научно-технических текстов обусловлен изменениями природы этих текстов, а также расширением набора риторических функций, которые они могут выполнять. Помимо информационной и аргументативной функций, многие специальные тексты выполняют также экспрессивную функцию с целью привлечь внимание к изложенным теоретическим фактам и эмпирическим данным. Для передачи новой информации всё чаще используются различные риторические приёмы, такие как вербальная метафора, персонификация, эпитет и аллюзия. Использование стилистически окрашенной лексики в специальных тестах позволяет сфокусировать внимание читателей, гарантируя, что новой информации уделили достаточное внимание. Вопрос приемлемости использования более экспрессивных способов передачи информации в специальных текстах остаётся предметом для дискуссии, но, несмотря на разницу во мнениях, тенденция использовать стилистически окрашенную лексику с большой долей вероятности продолжится и в будущем.</p></abstract><trans-abstract xml:lang="en"><p>The recurrent interest in the study of the contemporary scientific and technical texts is determined by the changes in the nature of these texts and the range of rhetorical functions they perform. Apart from purely informative and persuasive functions, many special texts also fulfill expressive function in an attempt to attract attention to the facts and evidence presented. New information is often brought into focus using various rhetorical devices, such as verbal metaphor, personification, epithet, and allusion. The application of stylistically marked vocabulary within the special text allows focusing the attention of the readers on a particular information cluster, ensuring that the new information is not disregarded or missed. The issue of acceptability of the more expressive ways of communicating information in the special texts is still open to discussion, but despite the differences in opinions, this tendency is ongoing and is not likely to revert in the nearest future.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>профессиональная коммуникация</kwd><kwd>риторическая стратегия</kwd><kwd>риторический приём</kwd><kwd>специальный текст</kwd><kwd>научно-технический дискурc</kwd></kwd-group><kwd-group xml:lang="en"><kwd>professional communication</kwd><kwd>rhetorical strategy</kwd><kwd>rhetorical device</kwd><kwd>special text</kwd><kwd>scientific and technical discourse</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Bhatia, V. Analyzing Genre: Use in Professional Settings. London: Longman, 1993</mixed-citation><mixed-citation xml:lang="en">Bhatia, V. 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