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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">filnauki</journal-id><journal-title-group><journal-title xml:lang="ru">Филологические науки в МГИМО</journal-title><trans-title-group xml:lang="en"><trans-title>MGIMO Journal of Language Research and Teaching</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2410-2423</issn><issn pub-type="epub">2782-3717</issn><publisher><publisher-name>МГИМО МИД России</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">filnauki-104</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>Лингвистика и межкультурная коммуникация</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LINGUISTICS AND INTERCULTURAL COMMUNICATION</subject></subj-group></article-categories><title-group><article-title>ПОЛИТИЧЕСКИЙ ДИСКУРС И ЯЗЫКОВАЯ ЛИЧНОСТЬ ДЭВИДА КЭМЕРОНА</article-title><trans-title-group xml:lang="en"><trans-title>POLITICAL DISCOURSE AND LINGUISTIC PERSONALITY OF DAVID CAMERON</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Погребнова</surname><given-names>A. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Pogrebnova</surname><given-names>A. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>119454, г. Москва, проспект Вернадского, 76</p><p>Погребнова Александра Николаевна – кандидат филологических наук, доцент кафедры английского языка №4 МГИМО МИД России. Специальность - психолингвистика. </p></bio><bio xml:lang="en"><p>76, Prospect Vernadskogo, Moscow, 119454</p><p>Pogrebnova Alexandra Nicolaevna – PhD in psycholinguistics, associate professor of English Department №4 MGIMO (U). </p></bio><email xlink:type="simple">Pogrebnova@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Московский государственный институт международных отношений (Университет) МИД России<country>Россия</country></aff><aff xml:lang="en">Moscow State Institute of International Relations (University)<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2016</year></pub-date><pub-date pub-type="epub"><day>09</day><month>05</month><year>2019</year></pub-date><volume>0</volume><issue>5</issue><fpage>51</fpage><lpage>69</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Погребнова A.Н., 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Погребнова A.Н.</copyright-holder><copyright-holder xml:lang="en">Pogrebnova A.N.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://philnauki.mgimo.ru/jour/article/view/104">https://philnauki.mgimo.ru/jour/article/view/104</self-uri><abstract><p>В статье анализируется текстовой и видео материал предвыборных (2014-2015 гг.) речей британского премьер-министра Дэвида Кэмерона и делается попытка создания речевого портрета политика. Выявляются наиболее распространённые речевые тактики, с помощью которых оратор достигает поставленных прагматических целей, рассматриваются лексические средства реализации выбранных тактик, а также паралингвистические особенности дискурса политика. В результате исследования обнаружено, что основными тактиками, применяемыми во всех предвыборных речах Д. Кэмерона, являются тактики самопрезентации, оппозиционирования и пропаганды сплочения нации и новых национальных ценностей. В лексическом аспекте политический дискурс Д. Кэмерона приближен к обыденной речи, богат эмоционально-оценочной лексикой. Д. Кэмерон предстаёт яркой языковой личностью и убедительным оратором, способным оказывать как прагматическое, так и эмоциональное воздействие на широкую аудиторию.</p></abstract><trans-abstract xml:lang="en"><p>This article analyses transcripts and video footage of pre-election speeches (2014-2015) delivered by the Prime Minister of the united Kingdom David Cameron with the purpose of creating a linguistic portrait of the political leader. We define communicative tactics common for all the analysed speeches, which allow the speaker to achieve his pragmatic purposes, discuss the linguistic means of implementation of the defined tactics and paralinguistic means typical of the orator. We discover that the key tactics traceable through all the analysed pre-election speeches given by David Cameron are self-presentation, or positioning stategy, conflict strategy and cooperation strategy, with the emphasis on promotion of the new British values. It was found that the lexical aspect of D. Cameron’s political discourse is deprived of professional jargon, but close to everyday common speech, rich in emotive and assessment lexis. The study defines D. Cameron as an accomplished linguistic personality and brilliant speaker capable of exercising both pragmatic and emotional influence on a wide range of his audience.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>политический дискурс</kwd><kwd>политическая коммуникация</kwd><kwd>языковая личность</kwd><kwd>речевой портрет</kwd><kwd>эмоциональное воздействие</kwd><kwd>речевые тактики</kwd><kwd>Дэвид Кэмерон</kwd></kwd-group><kwd-group xml:lang="en"><kwd>public speech</kwd><kwd>political speech</kwd><kwd>political communication</kwd><kwd>linguistic personality</kwd><kwd>language portrait</kwd><kwd>emotional impact</kwd><kwd>strategic speech planning</kwd><kwd>communicative tactics</kwd><kwd>David Cameron</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Блох М.Я., Резникова М.А. Средства эмоционального воздействия политических выступлений. 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