filnaukiФилологические науки в МГИМОMGIMO Journal of Language Research and Teaching2410-24232782-3717МГИМО МИД России10.24833/2410-2423-2022-4-33-140-151filnauki-442Research ArticleМетодика преподавания родных и иностранных языковINNOVATIVE METHODS AND COMPETENCE APPROACH IN TEACHING FOREIGN LANGUAGESРеализация сокращений как новая тенденция в профессиональном языке связей с общественностью: лингвистические и лингводидактические аспектыContractions Use as the New Trend in PR Professional Language: Linguistic and LinguodidacticВишняковаО. Д.VishnyakovaO. D.

Вишнякова Ольга Дмитриевна – доктор филологических наук, профессор, профессор кафедры английского языкознания филологического факультета

119991, Москва, Ленинские горы, 1

Olga D. Vishnyakova, PhD. Dr. Habil, is Professor of the Department of English Linguistics, Faculty of Philology

1, Leninskiye Gory Moscow, 119991

ol-vish@mail.ruВишняковаЕ. А.VishnyakovaE. A.

Вишнякова Елизавета Александровна – кандидат филологических наук, доцент, зав. кафедрой английского языка

30026 Тула, пр. Ленина, 125

Elizaveta A. Vishnyakova, Ph.D., is Associate Professor, Head of the English Language Department

125 Lenin avenue, Tula, 30026

vishnyalis@yandex.ruМиньяр-БелоручеваА. П.Minyar-BelorouchevaA. P.

Миньяр-Белоручева Алла Петровна – доктор филологических наук, профессор, профессор кафедры иностранных языков исторического факультета

119991, Москва, Ленинские горы, 1

Alla P. Minyar-Beloroucheva, PhD. Dr. Habil, is Professor of the Department of Foreign Languages, History Faculty

1, Leninskiye Gory Moscow, 119991

ostvera@mail.ruСергиенкоП. И.SergienkoP. I.

Сергиенко Полина Игоревна – кандидат филологических наук, преподаватель кафедры английского языка для гуманитарных факультетов факультета иностранных языков и регионоведения

119991, Москва, Ленинские горы, 1

Polina I. Sergienko, PhD, is Lecturer at the Department of English for the Humanities, Faculty of Foreign Languages and Area Studies

1, Leninskiye Gory Moscow, 119991

poserg@pk.ruМосковский государственный университет имени М.В. ЛомоносоваРоссияLomonosov Moscow State UniversityRussian FederationТульский государственный педагогический университет им. Л.Н. ТолстогоРоссияTula State Lev Tolstoy Pedagogical UniversityRussian Federation20223112202284140151Copyright © Вишнякова О.Д., Вишнякова Е.А., Миньяр-Белоручева А.П., Сергиенко П.И., 20222022Вишнякова О.Д., Вишнякова Е.А., Миньяр-Белоручева А.П., Сергиенко П.И.Vishnyakova O.D., Vishnyakova E.A., Minyar-Beloroucheva A.P., Sergienko P.I.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://philnauki.mgimo.ru/jour/article/view/442

Статья посвящена анализу языка связей сферы «Связи с общественностью» применительно к преподаванию английского языка как иностранного студентам вузов. Терминология связей с общественностью включает сокращённые языковые формы, отражающие процесс языковой экономии в терминах эвристического подхода. Анализ PR-лексики позволяет обратиться к области междисциплинарных исследований в гуманитарной сфере с учётом лингвистического и лингводидактического аспектов их изучения. Целый ряд областей, относящихся к сфере PR-коммуникации, подлежит анализу и синтезу с точки зрения лингвистики, политологии, экономической теории, философии, психологии, социологии, риторики, когнитивных наук. Разработка методики преподавания английского языка как иностранного магистрантам, обучающимся по программе «Связи с общественностью», основана на проведении последовательного анализа репрезентантов всех языковых уровней в их взаимодействии, в частности, лексического уровня, с особым вниманием к получившим распространение аббревиатурам и акронимам. Применение результатов исследования связано с практическими вопросами лингводидактики и методики преподавания языков в области связей с общественностью, в частности, с вопросами содержания и структуры учебного процесса, выбора соответствующего материала и создания образцов заданий на разные виды деятельности с изучением сокращённых форм для осуществления профессионально ориентированного обучения языку специальности. В статье приводятся примеры возможных заданий, нацеленных на развитие у студентов коммуникативной и общекультурной компетенций. Смещение PR-деятельности в интернетсреду подлежит обсуждению с точки зрения надлежащего использования интернет-материалов в преподавании языка для специальных целей и в соответствии с уровнем подготовки студентов и их способностей.

The article deals with the analysis of PR professional language variety as referred to teaching English to university undergraduates. PR terminology encompasses various contracted forms, which contain structurally and semantically encoded information that refers to language economy in terms of heuristic approach to language. The analysis of the vocabulary in question brings the subject matter into the focus of interdisciplinary research in the field of humanitarian studies, with reference to its linguistic and linguodidactic aspects. Certain spheres dealing with PR communication are subject to the analysis and synthesis in terms of linguistics, political science, economic theory, philosophy, psychology, sociology, rhetoric, and cognitive science. To elaborate the methods of teaching L2 to PR undergraduates, it is necessary to carry out consistent analysis of all language levels representatives in their interaction. The analysis of PR terminology, especially abbreviations and acronyms, is carried out to facilitate the process of professionally oriented L2 teaching. The results application deal with practical issues of linguodidactics and language teaching methodology as referred to PR studies with respect to the content and structure of teaching process, material choice and exercise samples with abbreviated forms in different types of activities. The article provides examples of possible tasks aimed at developing students' communicative and general cultural competencies based on the work with the language material under consideration. The shift of PR procedures implementation into Web 3.0 is discussed in terms of LSP teaching, which concerns with appropriate Internet materials use and processes of adequate interpretation as well as contracted realizations creation, determined by students’ abilities and their proficiency level.

терминология PRмеждисциплинарностьаббревиация в языке связей с общественностьюязык для специальных целейметодологиялингводидактикаметодика обученияPR terminologyinterdisciplinaryabbreviation in PR languageLSPmethodologylinguodidacticsteaching methodsReferencesИвушкина Т.А. Лексические номинации как индексы образовательного и социального статуса// Научный диалог, 2020. C. 65-80. https://doi.org/10.24224/2227-1295-2020-6-65-80Ivushkina, T.A. (2020). Leksicheskie nominatsii kak indeksy obrazovatel'nogo i sotsial'nogo statusa [Lexical Nominations as Indices of Educational and Social Status]// Nauchnyj dialog, 6. Pp. 65-80. (In Russ.). https://doi.org/10.24224/2227-1295-2020-6-65-80.Academic conferences in professionally oriented language acquisition by public relations undergraduates/ P. Sergienko, A. Minyar-Beloroucheva, O. Vishnyakova, E. Vishnyakova/ Amazonia Investiga, 2021, 10(42), pp. 69-79.Academic conferences in professionally oriented language acquisition by public relations undergraduates (2021)/ P. Sergienko, A. Minyar-Beloroucheva, O. Vishnyakova, E. Vishnyakova/ Amazonia Investiga, 2021, 10(42), pp. 69-79.Berger B. The Globalization of PR Education? [Электронный ресурс]. – URL: https://www.ipra.org/news/itle/the-globalization-of-pr-education/ (дата доступа 11.03.2022).Berger, B. R. (2011). The Globalization of PR Education?, URL: https://www.ipra.org/news/itle/the-globalization-of-pr-education/ (accessed 11.03.2022).Black S. Introduction to Public Relations. Modina Press in conjunction with the International Public Relations Association, 1989. 223 p.Black, S. Introduction to Public Relations. Published by Modina Press in conjunction with the International Public Relations Association. 1989. 223 p.Bremner S., Costley T. Bringing reality to the classroom: Exercises in intertextuality, in English for Specific Purposes, 2018, 52, pp. 1-12.Bremner, S., Costley, T. Bringing reality to the classroom: Exercises in intertextuality/ English for Specific Purposes, 2018. Volume 52, P. 1-12, https://doi.org/10.1016/j.esp.2018.05.001.Cambridge Dictionary [Электронный ресурс]. – URL: https://dictionary.cambridge.org/dictionary/english/communicator (дата доступа 11.03.2022).Cambridge Dictionary, the, https://dictionary.cambridge.org/dictionary/english/communicator (accessed 11.03.2022).Crystal D. Language and the Internet, Cambridge University Press, 2007. 318 p.Crystal, D. Language and the Internet. 2007. Cambridge University Press. 318 p.Crystal D. Txtng. The gr8 db8, Oxford University Press, 2009. 239 p.Crystal, D. Txtng. The gr8 db8. 2009. Oxford University Press. 239 p.Encyclopedia [Электронный ресурс]. – URL: https://www.encyclopedia.com/literature-and-arts/language-linguistics-and-literary-terms/language-and-linguistics/abbreviation (дата доступа 01.02.2022).Encyclopedia, https://www.encyclopedia.com/literature-and-arts/language-linguistics-and-literary-terms/language-and-linguistics/abbreviation (accessed 01.02.2022).Faber-Wiener G. Responsible communication. Wie Sie von PR und CSR-Kommunikation zu echtem Verantwortungsmanagement kommen. Berlin, Heidelberg: Springer Gabler. 2013. 119 p.Faber-Wiener, G. Responsible communication. Wie Sie von PR und CSR-Kommunikation zu echtem Verantwortungsmanagement kommen. Springer Gabler. 2013.Grabe W., Stoller F. L. Content-based instruction: Research foundations, in M. A. Snow, D. M. Brinton (eds.), The content-based classroom: Perspectives on integrating language and content, NY: Longman, 1997, pp. 5–21.Grabe, W., Stoller, F. L. Content-based instruction: Research foundations, in M. A. Snow, D. M. Brinton (eds.), The content-based classroom: Perspectives on integrating language and content, 1997. NY: Longman, pp. 5–21.Green C. Preparing quality teachers: Bridging the gap between tertiary experiences and classroom realities/ C. Green, M. Eady, P. Andersen/ Teaching & Learning Inquiry, 2018, 6 (1), pp. 104-125.Green, C., Eady M., Andersen P. Preparing quality teachers/ Teaching & Learning Inquiry, 2018. 6(1). http://dx.doi.org/10.20343/teachlearninqu.6.1.10.Grunig J., Grunig L. Implications of the IABC excellence study for PR education, in Journal of Communication Managemen, 2003, 7, pp. 34-42.Grunig, J, Grunig, L. Implications of the IABC excellence study for PR education. Journal of Communication Management, 2003. https://doi.org/10.1108/13632540310807232.Hatch E. Discourse and Language Education, Cambridge University Press, 2001. 333 p.Hatch, E. Discourse and Language Education. 2001. Cambridge University Press.Heitmueller L. M. Corporate Communication Map: Outline of an interactive Overview of the fundamental Models and Theories of Public Relations, 2012 [Электронный ресурс]. – URL: https://ru.scribd.com/doc/133281621/Corporate-Communication-Map-CCM-Landkarte-der-Unternehmenskommunikation (дата доступа 28.03.2022).Heitmueller, L. M. Corporate Communication Map: Outline of an interactive Overview of the fundamental Models and Theories of Public Relations. 2012. Retrieved 14 June 2020, https://ru.scribd.com/doc/133281621/Corporate-Communication-Map-CCM-Landkarte-der-Unternehmenskommunikation (accessed 28.03.2022)Khramchenko D. S. Functional-linguistic parameters of English professional discourse, in Professional discourse & communication, 2019, 1(1), pp. 9-20.Khramchenko, D. S. Functional-linguistic parameters of English professional discourse. Professional discourse & communication, 2019. 1(1), 9-20.Malyuga E.N. Linguo-cultural competence as a cornerstone of translators’ performance in the domain of intercultural business communication/ E.N. Malyuga, A. Krouglov, B. Tomalin/ XLinguae, A European Scientific Language Journal, 2018, 2, pp. 566- 582 https://doi.org/10.18355/XL.2018.11.02.46.Malyuga, E.N., Krouglov, A. Linguo-cultural competence as a cornerstone of translators’ performance in the domain of intercultural business communication/ XLinguae, A European Scientific Language Journal, 2018. 2, 566-582, doi.org/10.18355/XL.2018.11.02.46.New Linguiodidactic Challenges In Teaching Professionally Oriented English As Referred To PR-Education/ A.P. Minyar-Beloroucheva, P.I. Sergienko, E.A. Vishnyakova, O.D. Vishnyakova/ European Proceedings of Social and Behavioural Sciences, European Publisher, 2020. Vol. 97, pp. 539-547. doi.org/10.15405/epsbs.2020.12.02.72New Linguiodidactic Challenges In Teaching Professionally Oriented English As Referred To PR-Education/ A.P. Minyar-Beloroucheva, P.I. Sergienko, E.A. Vishnyakova, O.D. Vishnyakova/ European Proceedings of Social and Behavioural Sciences, European Publisher. 2020. Vol. 97, pp. 539-547. doi.org/10.15405/epsbs.2020.12.02.72.Ponomarenko E.V., Malyuga E. Business English and functional linguistics: Teaching practical English in perfect harmony with theory, in ICERI2012: 5th International Conference of Education, Research and Innovation. Conference Proceedings, Madrid: IATED, 2012, pp. 4524-4529.Ponomarenko, E.V., Malyuga, E. Business English and functional linguistics: Teaching practical English in perfect harmony with theory, ICERI2012: 5th International Conference of Education, Research and Innovation. Conference Proceedings, Madrid: IATED, 2012. pp. 4524-4529.Minyar-Belorucheva A. Semantic and Cognitive Communicative Aspects of Abbreviation in the Modern English Discourse Varieties/ A. Minyar-Beloroucheva, P. Sergienko, E. Vishnyakova, O. Vishnyakova/ International Journal of English Linguistics, 2020, 10 (1), pp. 26-36.Semantic and Cognitive Communicative Aspects of Abbreviation in the Modern English Discourse Varieties/ A. Minyar-Beloroucheva, P. Sergienko, E. Vishnyakova, O. Vishnyakova/ International Journal of English Linguistics, 2020. 10 (1), pp. 26-36. https://doi.org/10.5539/ijel.v10n1p26.Spolsky B. Introduction: What is Educational Linguistics// The Handbook of Educational Linguistics/ Ed. by Bernard Spolsky and Francis M. Hult. Blackwell Publishing, 2008, pp. 1-9.Spolsky, B. Introduction: What is Educational Linguistics? The Handbook of Educational Linguistics/Ed. by Bernard Spolsky and Francis M. Hult. Blackwell Publishing. 2008. pp. 1-9.Vishnyakova O.D., Vishnyakova E.A. Linguistic and Cultural Knowledge Acquisition in Terms of the Multimodal Approach To EIL Studies, in Professional Discourse and Communication, 2022, 4 (1), pp. 81-92.Vishnyakova, O.D., Vishnyakova, E.A. Linguistic and Cultural Knowledge Acquisition in Terms of the Multimodal Approach To EIL Studies/ Professional Discourse and Communication, 2022. 4 (1), pp. 81-92.Vorontsova M., Vishnyakova O. Basic Principles of National and International Standards Convergence in Teaching Languages for Non-Linguistic Students// Rural Environment. Education. Personality (REEP). Proceedings of the 11th International Scientific Conference. Jelgava, 2018, 11, pp. 148-154. https://doi.org/10.22616/REEP.2018.017Vorontsova, M., Vishnyakova, O. Basic Principles of National and International Standards Convergence in Teaching Languages for Non-Linguistic Students. Rural Environment. Education. Personality (REEP). Proceedings of the 11th International Scientific Conference, 11. Jelgava. 2018. pp. 148-154. https://doi.org/10.22616/REEP.2018.017.Wu Zh. Understanding students’ mimicry, emulation and imitation of genre exemplars: An exploratory study, in English for Specific Purposes, 2019, 54, pp. 127-138. https://doi.org/10.1016/j.esp.2019.02.002.Wu, Zh. Understanding students’ mimicry, emulation and imitation of genre exemplars: An exploratory study/ English for Specific Purposes, 2019. Volume 54, pp. 127-138. https://doi.org/10.1016/j.esp.2019.02.002.Zhang X. Self-efficacy and English public speaking performance: A mixed method approach/ X. Zhang, Y. Ardasheva, B.W. Austin/ English for Specific Purposes, 2020, 59, pp. 1-16. https://doi.org/10.1016/j.esp.2020.02.001.Zhang, X. Ardasheva, Y. Austin, B.W. Self-efficacy and English public speaking performance: A mixed method approach/ English for Specific Purposes, 2020. Volume 59, P. 1-16, https://doi.org/10.1016/j.esp.2020.02.001.

The authors declare that there are no conflicts of interest present.