CONTEXTUAL FACTORS OF METAPHORICAL FRAMING IN ECONOMIC DISCOURSE
https://doi.org/10.24833/2410-2423-2019-3-19-5-13
Abstract
This study takes an integrated discourse-cognitive approach to the analysis of contextual factors that motivate conceptual evolution of metaphorical frames in economic discourse. In contrast to looking at conceptual metaphor models in isolation or out of context, doing metaphor research from the perspective of contextual factors gives insight into the motivation of metaphor choice and origins of conceptual evolution as well as facilitates understanding and interpretation of metaphorical meaning construction. The evolutionary aspects of metaphorical frames in extra linguistic context of economic discourse have not been thoroughly covered in Russian research literature. This paper attempts to identify some contextual effects on metaphorical framing in economic discourse and analyze some examples evidencing the importance of discourse-cognitive approach for metaphorical frames evolution research. The theoretical framework of this study is formed by the groundbreaking theories of conceptual metaphor, metaphorical framing, conceptual evolution and abundant research examining metaphor dynamics in different types of discourse. The empirical data gleaned and analyzed in this paper indicate the dynamic variation of metaphorical frames motivated by the social context of economic discourse production.
About the Author
T. V. Andryukhina
Moscow State Institute of International Relations (University)
Russian Federation
Russian Federation
Tatiana V. Andryukhina – PhD (Philology), Assistant Professor at Department of Foreign Languages № 4
76, Prospect Vernadskogo, Moscow, 119454
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Review
For citations:
Andryukhina T.V. CONTEXTUAL FACTORS OF METAPHORICAL FRAMING IN ECONOMIC DISCOURSE. Linguistics & Polyglot Studies. 2019;19(3):5-13. (In Russ.) https://doi.org/10.24833/2410-2423-2019-3-19-5-13
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