Slogans about happiness in China
https://doi.org/10.24833/2410-2423-2019-4-20-101-108
Abstract
Slogans have a thousand-year history and have always played a significant role in the life of the Chinese people. Many slogans have become precedent symbols of certain historical eras, not only do they reflect important moments in the country’s political life, but also the linguistic picture of the world. Perceived subconsciously, the content of slogans becomes a guideline for people’s conduct. In slogans you can see traditions and customs of the Chinese, as well as understand the realities of the time in which they appeared, history and culture of the country.
Slogans, used by the Chinese leadership to broadcast the main political installations, are one of the means of propaganda. They still remain in China one of the most popular means of disseminating information. Written in different styles, with different content, slogans do not lose their relevance and remain an important element of Chinese culture. At present, when coding of knowledge has to a greater extent a rationalistic basis, slogans play a more significant role.
The article considers slogans about happiness in different time periods, which allows you to find out how the Chinese’s perception of happiness was changing in the course of time.
About the Authors
A. A. Voytsekhovich
Moscow State Institute of International Relations (university)
Russian Federation
Russian Federation
Anastasia A. Voytsekhovich − Senior lecturer of Chinese, Vietnamese, Lao and Thai languages
76, Prospect Vernadskogo, Moscow, 119454, Russia.
Van Furs Tszyi
Moscow State Institute of International Relations (university)
Russian Federation
Russian Federation
Van Furs Tszyi − PhD in Economics, Senior lecturer of Chinese, Vietnamese, Lao and Thai languages
76, Prospect Vernadskogo, Moscow, 119454, Russia.
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Review
For citations:
Voytsekhovich A.A., Tszyi V.F. Slogans about happiness in China. Linguistics & Polyglot Studies. 2019;20(4):101-108. (In Russ.) https://doi.org/10.24833/2410-2423-2019-4-20-101-108
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