Language policy in the hospitality industry in Russia

Abstract

The present study explores language policy and management in the industry of hospitality and tourism in the Russian Federation. Hospitality is a vital sector of the economy which receives strong government support. In 2021 and 2022, amendments to the Federal Law on the Foundations of Tourism Activity were adopted and the National Project “Tourism and the Hospitality Industry” was initiated. These documents aim to promote tourist activity in the country as well as improve the quality of TOPs (tourismoriented products). Foreign language command is inextricably linked with service quality and employees are expected to follow the accepted language code and protocol, though this is unevenly implemented. The paper analyses the adequacy of language policy in the field of hospitality. The term “language management” is preferred to “language policy planning” (LPP) as it better reflects the efforts made to implement changes in current language practices within the social group of hospitality professionals. These changes are driven by the latest political and social developments and reflect current economic and social environment. The paper draws on the latest relevant government documentation and industry language practices, comparing this analysis with the perceptions of 130 interns in Russian hospitality establishments. The comparison identifies existing language problems in the hospitality industry and points to directions for future enhancement. The study also aims to explore the adequacy of English-language preparation for hospitality professionals. It considers foreign language instruction for occupational purposes both at the tertiary level and in the workplace setting. The research paper aims to shed light on how language policy and language management may be of relevance to ESP (English for special purposes) teachers in the area of hospitality.