Creation of an English for special purposes textbook for university students – future public relations practitioners
https://doi.org/10.24833/2410-2423-2023-1-34-42-52
Abstract
The purpose of the study is to present the author’s experience in creating the ESP textbook “Public Relations. Textbook in English”. The academic novelty of the paper lies in the fact that for the first time the process of creating an ESP textbook for third-year students of an international university (MGIMO-University, Russia) who study English at an advanced level is considered in detail. The paper looked at all stages of writing an English for Special Purposes (ESP) textbook, i.e. book concept development, overall project management, format selection and standardization.
As a result, the necessity of using methodological approaches to writing a textbook that could help students develop the competencies of future public relations specialists, as well as enable them to succeed in their careers at the international level, was proved. In addition, examples of language exercises are provided that can be used to develop basic linguistic skills, as well as specific competencies related to the future profession of public relations specialists.
course of German-language media on the cognitive consciousness of the audience is argued.
About the Author
A. A. Tychinsky
MGIMO-University
Russian Federation
Russian Federation
Alexey A. Tychinsky, PhD, is Associate Professor at Department of English № 3.
Sphere of academic and professional interests: onomastics, educational lexicography, linguistic and cultural studies, English for business communication, modern techniques in teaching foreign languages, intensive methods and communicative approaches in teaching foreign languages.
76, Prospekt Vernadskogo, Moscow, 119454
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Review
For citations:
Tychinsky A.A. Creation of an English for special purposes textbook for university students – future public relations practitioners. Linguistics & Polyglot Studies. 2023;9(1):42-52. (In Russ.) https://doi.org/10.24833/2410-2423-2023-1-34-42-52
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