Morphology and semantics of derivational metaphors in Spanish media discourse

The cognitive and pragmatic potential of derivational metaphorical nominations, actively used in the Spanish media discourse, represent a relevant direction of Discursive and Cognitive re-search that requires scientific comprehension.

The article is devoted to the study of the linguo-cognitive specificity of derivational metaphors that verbalize new meanings, name new realities and frequently function as nomination-neologisms or occasionalisms. Derivational metaphors perform a pragmatic function, broadcasting an intentionally conditioned vision of the world in modern Spanish media discourse, and implement the intentional and evaluative discourse pragmatics. The objective of the study is to consider the morphosemantics of derivational metaphors and analyse the most frequent word-forming productive models of metaphorical nominations in Spanish media discourse.

An integral methodological approach is used to the study of word-formation discursive metaphors, which combines contextual, semantic, interpretive and stylistic analysis methodologically opening up the possibility of a systemic study of the linguo-pragmatics of derivative metaphorical nominations that function in the Spanish media discourse. The most productive morphosemantic models of word formation for creating metaphorical concepts in the Spanish media space are affixation (prefixation and suffixation as well as their combination) and word compounding.

The cognitive approach to the study of derivational metaphors through the prism of onomasiological theory allows one to interpret the process of word formation as a way of translating cognitive attitudes and meanings. The metaphorical meaning is generated by a derivational act. The morphological structure of a word change is not identical to the sum of the meanings of the derivational components involved in the creation of a new metaphor. In the discursive space the associative potential relative to the basic meaning of affixes or root morphemes in compound words brings a number of interpretations that vary the metaphorical rethinking of their semantics and integrate axiological evaluation.

The discursive role of word-formation metaphors, which have an evaluative potential, lies in the implementation of the pragmatic function of updating meanings, aimed at influencing the consciousness and behaviour of the target audience.

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