RHETORICAL STRATEGIES IN THE CONTEXT OF PROFESSIONAL COMMUNICATION
Abstract
The recurrent interest in the study of the contemporary scientific and technical texts is determined by the changes in the nature of these texts and the range of rhetorical functions they perform. Apart from purely informative and persuasive functions, many special texts also fulfill expressive function in an attempt to attract attention to the facts and evidence presented. New information is often brought into focus using various rhetorical devices, such as verbal metaphor, personification, epithet, and allusion. The application of stylistically marked vocabulary within the special text allows focusing the attention of the readers on a particular information cluster, ensuring that the new information is not disregarded or missed. The issue of acceptability of the more expressive ways of communicating information in the special texts is still open to discussion, but despite the differences in opinions, this tendency is ongoing and is not likely to revert in the nearest future.
About the Authors
L. Ilynska
Riga Technical University
Latvia
Latvia
1 Kalku Str., Riga, LV-1048
Professor Larisa Ilynska is the Head of the Institute of Applied Linguistics of Riga Technical University (RTU) since 1999. After receiving a PhD from the University of Saint-Petersburg in 1979, she joined RTU as an assistant professor. She has authored over fifty publications, including four resource books for students majoring in various scientific technical domains. Her research interests lie in semantics, pragmatics, discourse analysis, translation of scientific technical texts. She is the Head of the scientific committee of the scientific conference “Meaning in Translation: Illusion of Precision”. She is an honorary member of the Latvian Association of Interpreters and Translators.
M. Platonova
Riga Technical University
Latvia
Latvia
1 Kalku Str., Riga, LV-1048
Marina Platonova is an associate professor of Contrastive and Comparative Linguistics at the Institute of Applied Linguistics and the Dean of the Faculty of E-Learning Technologies and Humanities at Riga Technical University (RTU). She has obtained a PhD from the University of Latvia in 2011. She is the author of more than 30 publications. Her research interests lie in the fields of translatology, contrastive linguistics, semantics, pragmatics, terminology and text linguistics. She has been the member of the European Society for Translation Studies since 2007. She is also included into the list of experts in the field of translator training and is the member of the Board of European Master’s in Translation Network. She is an honorary member of the Latvian Association of Interpreters and Translators.
T. Smirnova
Riga Technical University
Latvia
Latvia
1 Kalku Str., Riga, LV-1048
Tatjana Smirnova is an assistant professor specializing in linguistics and translation at the Institute of Applied Linguistics, Faculty of E-Learning Technologies and Humanities at Riga Technical University (RTU). She is the head of Methodological Commission of the Institute of Applied Linguistics, a member of the working group on the advancement of institutional research capacity of Riga Technical University. She is the author of more than 20 publications. Her research interests lie in linguistic iconicity, semantics, pragmatics, and terminology.
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Review
For citations:
Ilynska L., Platonova M., Smirnova T. RHETORICAL STRATEGIES IN THE CONTEXT OF PROFESSIONAL COMMUNICATION. Linguistics & Polyglot Studies. 2016;(5):32-40.
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