PRAGMATIC IMPACT AS BASIC FUNCTION OF BUSINESS ENGLISH DISCOURSE
Abstract
Te issue of Business English discourse pragmatic impact is examined in terms of functional linguistics which assumes that the signifcance of language forms lies in reflecting extralinguistic contents by linguistic means. Te author proceeds from the priority of the speech impact function in business communication and makes a point that information perception by the addressee can be predetermined to some extent through such means as specifed combination of lexemes and data structuring in the way that enhances and puts favourable data to the foreground and disguises or drives undesirable information to the background of the text semantic system. In that case even the mere rendering of true facts can help to form a certain additional impact on the recipient.
Te author analyses the interrelation between the sender’s communicative intention and the actual speech effect on the addressee. Te article gives the defnitions of “communicative intention” and “business communication”, looks at the basic principles of speech impact (accessibility, associativity, expressiveness and intensiveness) and ways of their implementation in the text. Te most prominent effect is achieved through the common impact of these principles on the communicative partner.
In conclusion the author emphasizes the necessity of instilling in future specialists clear understanding of the importance of these aspects for successful communication, and of elaborating efcient methodology to develop students’ communicative competence.
About the Author
Evgeniya V. Ponomarenko
Moscow State Institute of International Relations (University)
Russian Federation
Russian Federation
76, Prospekt Vernadskogo, Moscow, 119454
Ponomarenko Evgeniya Vitalievna – Doctor of Philological Sciences, Associate Professor, Professor of English Language Department № 4. Spheres of professional interest: functional linguistics, linguistic pragmatics, Business English, systemacy of language and speech, linguosynergetics, linguodidactics.
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Review
For citations:
Ponomarenko E.V. PRAGMATIC IMPACT AS BASIC FUNCTION OF BUSINESS ENGLISH DISCOURSE. Linguistics & Polyglot Studies. 2017;4(12):55-62. (In Russ.)
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