TEXT ADVERTISING AS AN EDUCATIONAL ELEMENT IN FOREIGN LANGUAGE TEACHING
Abstract
The article discusses the importance of integration of advertising media texts in the educational process. Today text advertising and visual and audio advertising compete with each other. That’s why the text advertising has to draw attention of a potential customer with different additional linguistic methods. The advertising text as a mirror of language evolution is of interest for research.
About the Author
A. A. Toropova
Moscow State University of International Relations (University)
Russian Federation
Russian Federation
Anna Andreevna Toropov – Assistant Professor of Modern Greek, Department of the Scandinavian, Finnish, Dutch and Greek languages, MGIMOUniversity. Field of research: linguistics.
76, Prospect Vernadskogo, Moscow, 119454
References
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3. «InStyle» magazine. Greek edition. December 2014.
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Review
For citations:
Toropova A.A. TEXT ADVERTISING AS AN EDUCATIONAL ELEMENT IN FOREIGN LANGUAGE TEACHING. Linguistics & Polyglot Studies. 2016;(6):127-133. (In Russ.)
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