The article touches upon the problem of identifying and analyzing speech manipulation in the texts of German-speaking media. Media determine linguistic and cultural pictures of the world, so the analysis of media language will help to establish trends of influence on the cognitive consciousness of society. In today’s geopolitical environment, the basic functions of the media transform as they use specific techniques of speech manipulation to achieve informational and emotive effectiveness, allowing for the distortion of the cognitive perception of information by the audience. The material for this study was German-language media texts, selected by means of a total sampling and semanticsyntactic analysis. The relevance of the study is in its linguistic and extralinguistic factors. The author states that in the conditions of information pollution all the participants of communication should be able to distinguish the speech manipulation in the text, to qualify information in terms of its significance or reliability, and to calculate the risks of facing manipulative actions. Taking into account the peculiarities of speech manipulation methods used in the modern German-language media texts, the recipient must have sufficient interpretational competence to allow him to overcome the barriers that prevent the identification and mental comprehension of the means of speech manipulation in the texts of foreign-language publications.

The main purpose of the study is to remove some difficulties in the perception of information in the German-language media text by presenting signs of indirect pressure and speech manipulation in them. To this end, the article classifies the basic techniques of speech manipulation in terms of linguistic analysis, and also justifies the expediency of the formations of interpretative competence in the sphere of epistemic vigilance. The effectiveness of this competence in relation to leveling the negative impact of the discourse of German-language media on the cognitive consciousness of the audience is argued.

The article is devoted to the study of contemporary English media texts from the point of view of functional syntactic peculiarities of its expressiveness, especially on the example of parenthesis as a means to influence the recipients. The domineering cognitive-discursive paradigm of text studies allows one to analyze media text from the point of its integral impact on the addressee. Contemporary mass media use different ways of influencing the readers, for example, television, radio, printed and electronic press, blogs and videoblogs. A special interest lies in the printed press, which uses integrated means of transmitting information, including references to Internet sources and TV shows. Despite using different ways of influencing the recipients, the key means of conveying author’s intentions is its syntactic organization. Due to different syntactic constructions authors of a media text can facilitate a topic disclosure, forming the readers’ opinion about a subject matter and the author of the text. A great role is played by parenthesis, which is widely used in popular science texts to explain terms, comment on certain events or sources of the information given in the article, clarify some information, etc. In the given article we analyze some functions of the parenthetic constructions on the example of the texts taken from the magazine National Geographic and unified by the topic «Science» in accordance with the author’s communicative intentions. Using continuing sampling method in choosing the examples conveying the category of expressivity, it was discovered that the domineering function of a parenthetical phrase in the analyzed texts is a comment, which serves as a means of representing an author’s point of view and adding information to the facts thus forming the readers’ opinion.

The article is aimed at identifying trends in the linguistic design of indirect speech in German, which differs from the requirements of standard grammar. Recent works have noted significant deviations from the rules of constructing indirect speech using the conjunctive, there is a discrepancy in approaches to their use in the literary language, its national variants and dialects, oral and written speech, as well as in various speech genres. Modern grammarians recognize the existence of alternative forms of indirect speech, which include constructions with prepositional phrases, subordinate clauses with ‘wie’, the combination of so + source of information in postposition to indirect speech, as well as modal verbs ‘wollen’ and ‘sollen’ in epistemic meaning. However, the authors do not provide explicit and understandable rules for their use. All deviations from the standard rule of using conjunctive in indirect speech can be grouped into three complex areas: the interchangeability of conjunctive forms I and II, the expression of distancing from the refereed sources information and ignoring the conjunctive as a violation of the norm of constructing indirect speech. The authors of the comments practically do not allow the interchangeability of the forms of conjunctive I and II, since this may lead to the fact that their statements will be interpreted not as carrying factual, ascertaining information, but as a potential opportunity to commit an action. Commentators in the vast majority of cases take a critical position regarding the actions of the actors of the events under consideration, therefore, the conjunctive is exactly the means that helps to mark the distancing of the author of the comment from the refereed sources. In the texts of journalistic comments, there are isolated examples of the design of indirect speech with indicative forms. This is possible only in cases when a journalist uses lexemes with the semantics of confidence in the words of the author, thanks to which he indirectly gives either a positive or negative assessment of information from the source being reviewed, and thus ceases to be an impartial observer, but expresses his attitude to the actions of actors in the situation he is commenting on.

The purpose of the study is to present the author’s experience in creating the ESP textbook “Public Relations. Textbook in English”. The academic novelty of the paper lies in the fact that for the first time the process of creating an ESP textbook for third-year students of an international university (MGIMO-University, Russia) who study English at an advanced level is considered in detail. The paper looked at all stages of writing an English for Special Purposes (ESP) textbook, i.e. book concept development, overall project management, format selection and standardization.

As a result, the necessity of using methodological approaches to writing a textbook that could help students develop the competencies of future public relations specialists, as well as enable them to succeed in their careers at the international level, was proved. In addition, examples of language exercises are provided that can be used to develop basic linguistic skills, as well as specific competencies related to the future profession of public relations specialists.

course of German-language media on the cognitive consciousness of the audience is argued.

Languages change with time. As a result, new structures appear, and new approaches are developed in them. Language is a link in decoding forms of cognition between the past and the present – and the role of proverbs here is really significant. In every language, proverbs carry the color of the era. They are directly related to folk traditions and help to preserve history, culture, and the mentality of society. Phraseological units such as proverbs differ across cultures, although similar forms can sometimes be found in various sociocultural contexts. Likewise, the system of conduct rules is expected to be different from society to society, since the values of people of each individual national group are determined by their traditions and culture. The present article is based on a comparative analysis of proverbs in the Russian, Ukrainian and Hungarian languages. Proverbs that describe labor principles and rules of conduct in everyday social life were selected from (bilingual) dictionaries and the Internet resources with the aim of identifying the main similarities and differences between Russian, Ukrainian and Hungarian societies. A few proverbs regarding leisure time and friendly relations were also analyzed as linking subtopics to the concepts of labor and conduct. Some proverbs containing an animal-element that are used to describe humans’ behavior also appear in the present work. The study shows that the national and cultural components of proverbs depict physical activity and other realities of communities, but proverbs might have their own national coloring and moral content. In our study, proverbs are viewed as statements that are often rhymed, usually have two parts, and express a complete thought. The present paper is of practical importance as the research results can be applied for theoretical courses in comparative linguistics, especially in courses on the study of proverbs.

The last decades have seen a drastic growth of researchers’ interest in nonverbal communication, especially in gestures and gestural behavior of both past and present. However, a systematic description of curtsy, a key gesture of the aristocracy in European and Russian cultures, satisfying the demands of nonverbal communication studies has not been attempted. The lack of such research defined the scope and objectives of this paper: determining the semiotic class of curtsy, distinguishing and analyzing its types, describing its physical realization, semantics, comparing curtsies and bows and determining their place within the Russian gestural system. The research is based on monographs on etiquette and protocol, memoires of the Russian courtiers of the 18-19-th centuries, books on stage movement and historical dances, dictionaries of the Russian language and illustrations from Russian literature. The results of multidimensional analysis demonstrate that we should classify curtsy as a communicative emblem, both an etiquette and ceremonial gesture, successfully assimilated by Russian culture and evolving with time. The research distinguishes types of the curtsy found in Russian culture, contexts and situations when it was used, its semantics, etc. Comparing curtsies and bows by several parameters (physical realization, active body parts, context and situations of use) helped to define key elements in performing curtsies and first distinguish them as a separate class of gestures, which should result in a change of their definitions in dictionaries where curtsy is invariably defined as a bow. The paper also gives an insight into the history of gestures, starting with Peter the Great and up to modern times. The results of the research will be of interest for researchers in the field of semiotics, nonverbal communication, intercultural communication, lexicography, ethnography and social anthropology.

The article gives a general characteristic of polycode messengers, which represent an information space that connects different elements of the political system and creates conditions for continuous political communication. Communication through genre 2.0 formats becomes a means of manipulating mass consciousness through these information channels. The need for the analysis of polycode messengers is conditioned by their growing popularity as an arena of political struggle in the modern Russian-speaking information space.

Special attention is paid to Telegram messenger due to the convenience of receiving and distributing information instantly, compressed form of delivery and possibility to interact with other voters on that platform.

The objective of the study is to present and analyze the impact made on the addressee-actor within the information market of instant messaging service Telegram, to systematize and analyze the polycode media of written communication.

An important factor in this context is the polycode organization of the information presented. The role of paralinguistic means of influencing the electorate is assessed based on Dmitry Medvedev’s official Telegram channel.

The research material was based on the posts in the official Telegram channel in the period from March 18, 2022 to December 12, 2022 (193 postings).

The main method of research is qualitative content analysis, which analyzes the paragraphematic means of written communication − the presentation of the text material and its graphic design, the text accompaniment by such non-verbal components as emoji. The article contains the description of the main paralinguistic means of communication which are based on the variability of the published material volume, typographic variations, upper case, quotation marks, list serve and emoji usage. The functions that emoji language performs in combination with a stand-alone verbal component are described.

The paper analyzes the process of semantic change of the noun «коллаборация» in the Russian language under the influence of semantic transformations that occurred in the word “collaboration” in English. The basis of the appearance of a new lexico-semantic variant in the donor language is the change of the actors of interaction from the “enemy” to the “business partner”, which caused the amelioration of the meaning of the word. English-speaking Internet users pay attention to the innovative use of the word and seek to find out the difference between the meanings of the words “collaboration” and “cooperation”. The general result of the discussions is the conclusion that the noun “cooperation” is used in relation to any kind of interaction, while the new meaning of the word “collaboration” contains an indication of pragmatic goals in interactive processes. The commercialization of the sense contained in the word “collaboration” entails morphological changes, consisting in the appearance of the plural form as a result of the transition of an abstract noun into the category of concrete ones. The introduction of Anglo-semantism «коллаборация» into the Russian language occurs mainly in commercial and interdisciplinary scientific discourse. The analysis of articles headings containing the term «коллаборация» shows its high frequency and the status of a fashionable term. At the same time, the innovative use of the word is faced with an ambiguous reaction of native speakers of modern Russian. The analysis of the data obtained as a result of the survey revealed evident discrepancies in the interpretation of the semantics and evaluative connotation of the words «коллаборация» and «коллаборационизм» among representatives of different age groups. The use of the word «коллаборация» in its Americanized meaning causes cultural shock among many representatives of older age groups. Most representatives of younger age groups do not feel cognitive dissonance due to their ignorance of the meaning of the word «коллаборационизм». The different level of acceptance of the words transmitted from the Anglo-American language picture of the world together with insufficient knowledge of history by the younger generation becomes a reason of explicit or hidden conflict situations in the communication process.

This paper is a review of the Polyglot Conference 2022 in Cholula and the 3rd International Seminar on Linguistics & Polyglot Studies, both united by the topic of Mexico’s linguistic and cultural heritage. Discussed are the social and psychological aspects of polyglottery, language museums, Mexican Spanish, works of Yuri Knorozov, written sources of the Nahua culture, reading acquisition in modern and ancient languages, counting systems of Australian Aboriginals, and broader issues of multilingual and minority language studies.